Get to Know Us

Get to know us


Noble Roots is a small pack, raw ingredients supplier and partner to startup and growth stage beauty brands. Deeply rooted in ingredients expertise, we support our customers in growth and product innovation.

We supply quality products at a competitive price.
We supply a variety of pack sizes to ensure you get the right quantity.
We source a comprehensive product selection for your convenience.
We prioritize the customer experience.
We understand the importance of timely delivery, consistent pricing and communication
We react to your vision and changing needs.
We support our noble community.

Our customers are passionate about the growth and innovation of their products, including hair care, skin care, sun care, color cosmetics, and more.

FROM PASSION TO PRODUCT

Are we a match?

Are we a match?
You do not accept the status quo.
Your independence is your virtue.
You understand there is no single path to success.
You realize every dollar of capital counts.
You know where you’re going.
You just need a little help to get there.

Project fit?

Project Fit?
You are prototyping new recipes.
You want fresh products.
You don’t want to waste material.
A drum would last you years.
You want to scale-up batches.

Grow with Purpose

Grow with Purpose

We’re less driven by the bottom line than by meeting our customers’ needs. We believe in the customer connection and we want to help businesses establish their roots with us to thrive.

Breaking ground as a startup

BREAKING GROUND AS A STARTUP

While operating as our parent company, Essential Ingredients, an employee-owned, values-driven, bulk ingredients supplier, our customers shared their love for our products, services, and knowledge; but, financial, economic and environmental responsibilities determined the need for smaller pack sizes. 

You asked. We listened. The result is Noble Roots.


OUR FOUNDERS

Mary Susan & Deb

HI, I'M MARY SUSAN

Sales and Marketing Manager

I come from a long line of entrepreneurs and artisans who set an example of what you can build with a bit of hard work and creativity. I guess you can say it’s in my blood as I’m a twice-made entrepreneur who now supports startup and growth stage beauty brands in their own business growth. I enjoy getting in the lab to discover what works and what doesn’t; helping to solve problems for our customers. Every accomplishment starts with the decision to try. I’m here to support others who have decided to transform their passions into thriving businesses.

HI, I'M DEB

General Manager

I’ve been shaped by the communities I belong to. Growing up in a family of eight and now being a mother of five forced me to get creative, be resourceful, and strive to be a blessing to others. It’s now my hope to bring this same sense of community and support to the indie beauty and personal care markets. I hope to foster a noble community characterized by human connection, passion for what you do, and a desire to improve the world.